I solve cause problems with creative direction.ideas.concepts.campaigns.scripts.strategy.anthems.stories.

Creative director, copywriter and strategist in Accra, available for creative consultation worldwide. A decade of leading with the concept, then writing it and directing it.

Some stuff I worked on.

Campaigns, ideas and brands I had fun working on. Select a row to see what the clients were so happy about.

A brief history of Me.

Creative director · Copywriter · Strategist

Ten years, a pen and a firm belief that ideas should arrive in one piece.
Copywriter first, then strategist, because I like to ask why before I write the line.
Now creative director at Another Studio in Accra, where my imagination does what it does, and my co-founders put up with it.
I find the idea, write the line and bring the whole room along for the ride.

Love a Good Rant? Join me!

A few things I have thought or said in meetings that nobody asked for. Nod at the ones you agree with, then leave one of your own. The good ones make the wall.

Your turn

Leave a Rant

To clients

Make the logo bigger

"Make the logo bigger" is what a brief says when it has quietly given up. If the idea needs a bigger logo to be noticed, the logo is not the problem.

To marketers

Local is not a pattern

Putting kente on it does not make it Ghanaian. Local is knowing which word the trotro mate would actually shout. Go and listen to the bus.

To clients

Different has no case study

Everyone asks for something nobody has seen, then asks for three examples of it. If there are examples, it is not different. That is the whole point.

To marketers

You are an interruption

Nobody woke up hoping to see your ad. You are barging into someone's day, so be worth the interruption or be quiet. Ten million impressions of ignored is still ignored.

To whoever agreed

Still nodding?

Then we will get along. Send me the brief that scares you.

Let us talk

Got a brief that scares you?

Tell me the problem, the deadline and we’ll solve it.

Let’s chat

Creative directionOne idea, one direction, and everyone facing the same way.
Creative consultationA first or second opinion before the expensive mistake.
Creative strategyFinding the one true sentence hiding in a forty slide brief.
Campaign conceptsIdeas built to survive the big room.
CopywritingHeadlines, scripts and names. Words doing overtime.
Brand voiceTone is everything. How copy is delivered can bring a world to life.